Targeting Decision Makers
B2B SaaS companies waste 60% of their PPC budget on non-decision-makers. Here is how to target C-suite and VP-level buyers directly.
LinkedIn Campaign Manager Setup
Use LinkedIn's Matched Audiences to upload your ICP (Ideal Customer Profile) company list. Then layer job function targeting (CEO, CTO, VP of Marketing) with company size filters (50-2000 employees).
Ad Copy for C-Suite
C-suite buyers respond to ROI-focused messaging. Lead with business outcomes, not features. Example: "Reduce customer acquisition cost by 40%" outperforms "AI-powered lead scoring" by 3x.
LinkedIn Insight Tag Configuration
Install the Insight Tag on all pages. Set up conversion tracking for demo requests, free trial signups, and pricing page visits. This feeds LinkedIn's algorithm with high-intent signal data.